If the brand has sufficient awareness and aspirational values, Arboresens recommend the development of a licensing program.
- Development of the licensing strategy: proposal of product range by category, price range, distribution network, identification of potential licensees, benchmarking, marketing plan.
- Implementation of the licensing strategy: negotiation, deal-memo, contracts, product development, marketing plan for launching products and public relations campaign, follow-up of sells report.
To increase customers perception of your brand platform, we assist you to set up co-branding and partnership operations with selected brands or personalities.
- Strategy development: analysis of the values and positioning of the brand, choice of values to be based on, selection of brands or personalities, project proposal (concept, objectives, targets, timing, budget ...).
- Implementation of the strategy: approach of partners, contracts negotiation, monitoring of the project.