Arboresens - City of Paris Brand

Brand positioning

The elegance, the refinement and the prestige of the city of Paris, full of its heritage, its modernity, its savoir-faire, its creators and artists.

Target

The brand City of Paris targets tourists staying in Paris and Parisians CSP + over 35. Presence of the brand in North America, the Middle East and Asia.

Brand promise

To recover the Parisian art de vivre and the excellence of the capital through quality products, developed by partners with a real savoir-faire.

Terrasse Paris — The Parisian art-de-vivre and gastronomy

La ville qui fait rêver — A city of dreams

million inhabitants, all ambassadors of their beloved city

million tourists each year

world's most admired city

million contacts on social networks

Art de la Table Ville de Paris — Licence Art de la Table

Épicerie fine Ville de Paris — Licence épicerie fine

Bougies Ville de Paris — Licence Parfums d'intérieur

PapeterieVille de Paris — Licence Papeterie

Become a partner or licensee of the City of Paris brand?

Presentation of the City of Paris brand, licensed by Arboresens