Presentation of the City of Paris brand, licensed by Arboresens

Brand positioning
The elegance, the refinement and the prestige of the city of Paris, full of its heritage, its modernity, its savoir-faire, its creators and artists.
The brand City of Paris targets tourists staying in Paris and Parisians CSP + over 35. Presence of the brand in North America, the Middle East and Asia.
Brand promise
To recover the Parisian art de vivre and the excellence of the capital through quality products, developed by partners with a real savoir-faire.
Paris in figures
million inhabitants, all ambassadors of their beloved city
million tourists each year
world's most admired city
million contacts on social networks
Brand identity
Case stories
Licensed Projects managed by Arboresens for the City of Paris
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Credits: © City of Paris - All rights reserved