Presentation of the "Provence – Enjoy the Unexpected" brand managed by Arboresens
Rights holder: Provence Tourisme
Positioning
The brand of Provençal art de vivre, drawing on Mediterranean nature, the region’s emblematic know-how, and its emerging creative scene.
Target Audiences
Leveraging the inspiring character and strong appeal of Provence, the brand addresses local residents, visitors staying in the region, as well as national and international audiences with a taste for the art de vivre it represents.
Brand Promise
To deliver the unexpected and inspire trends in fashion, cosmetics, home décor, and gastronomy.
An inspiring nature
Iconic know-how
A shared conviviality
Recognized quality
Brand Graphic Universe
Brand guidelines created by Arboresens with artist Alice van de Walle.
For Provence, she developed a modern graphic universe rooted in the many facets of the region.
Drawing inspiration from Provençal nature and through a unique, contemporary style, she manages to capture both its strength and its delicacy.
Illustration example
Illustration example
Illustration example
Project Examples
Products developed in collaboration with the Provence brand:
La Collection Provence
La Savonnerie
La Poterie
La Maison
Les Bijoux
La Biscuiterie
La Confiserie
L'épicerie fine
Become a partner or licensee of Provence?
Crédits photos et illustrations : © Provence Tourisme - Photos : Adéral Piot - Tous droits réservés