THE AGENCY’S 3 EXPERTISE AREAS

We support you in defining your brand platform, built on the history, values, strengths, target audiences, ambition, and mission of your institution or company.

From this DNA, we develop a Product Graphic Charter that conveys the brand’s positioning and lays the foundation for the development of future merchandise.

Building on the brand platform, we design a tailor-made extension strategy aimed at creating licensed products, co-branded items, or collaborations.

This implementation plan defines the key development categories, potential partners, and distribution networks. As the appointed agent, we then execute the strategy (prospecting, negotiation, contracting, project development, sales monitoring, etc.).

We also develop retail strategies for distributing brand merchandise.

We design and roll out brand-themed stores: online shops, pop-up and traveling stores at events, corners in Department Stores, Train Stations, or Airports, displays at resellers... and other operations tailored to each brand.