Presentation of the Côte d'Azur France brand, licensed by Arboresens

Brand Positioning
The French Riviera transcends everything: enhances own experiences, strengthens and promotes well-being, stimulates senses and reveals sensations.
The brand Côte d'Azur France targets residents, ambassadors of the brand, French and international tourists.
Brand promise
Transform, refresh and embody the story of a new Côte d'Azur.
Few figures about the Côte d'Azur
million residents
million of tourists
each year
visitors on average
each day
million of entries
in cultural sites
Brand identity
Case stories
Licensed projects managed by Arboresens for CRT Côte d'Azur France
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Photo credits and illustrations: © CRT Côte d'Azur France - All rights reserved