Brand positioning
Excellence and prestige of the culture and recognised know-how of France, from tradition to innovation.
Target
The brand »Elysée- Présidence de la République » targets all French people, aged 7 to 77, residants of the French territory but also French expatriates and foreigners in love with France.
Brand Promise
To spread out widely the values of the French Republic to generate pride and create attachment.
To showcase with prestige the recognised know-how of the French companies.
The objectives of the licensing program
The purpose of the licensing program of the brand « Elysée-Présidence de la République » is to contribute to the preservation of the Republic heritage. The revenues generated by this program will take part in the funding of the Palais de l’Elysée refurbishment.
The prestige of the State
The Values of the Republic
The Excellence of the French Know-How
The French culture
Brand Graphic Universe
Brand guidelines created by Arboresens
Brand Guidelines
Logotype
Application Examples
Brand Stores
Official stores developed and operated by Arboresens
Event Stores
Online Store
Galeries Lafayette Corner
Project Examples
Projects carried out by Arboresens for the Presidency of the Republic:
KEY PROGRAM FIGURES
The "Élysée – Presidency of the Republic" brand in a few numbers:
2018
launch year of the program
50
partner brands
100%
Made in France
350
references developed
LATEST NEWS
The brand’s latest publications