Presentation of the brand "Jardin du Luxembourg - Paris",
licensed by Arboresens

The Luxembourg Garden boasts an enduring identity and prestigious reputation, making it an iconic heritage site of Paris, recognized worldwide.
At the crossroads of poetry, romance, and intimacy, the garden embodies values of harmony, beauty, and aesthetics. Its essence reflects the refinement of the French art of living and the elegance of Parisian sophistication.

The Jardin du Luxembourg brand holds a high-end positioning, appealing to lovers of France, its culture, refinement, and art of living across the globe.

Its horticultural expertise also allows it to connect with botany enthusiasts.

For an adult audience, create a poetic universe inspired by the Jardin du Luxembourg, in collaboration with French haute couture brands.

For a children’s audience, focus on the themes of transmission, tradition, and the sentimental bond between parents and children with the garden.

For an audience passionate about botany, share and make accessible the garden's exceptional expertise and its remarkable collections.