Presentation of the Brand licensed by Arboresens

Positioning
A label of excellence that passes on the Natural Sciences from generation to generation, through wonder and the sharing of knowledge.
Target Audiences
The program is aimed both at visitors to the Muséum’s sites and at a broad audience across the national territory: families, eco-conscious individuals, outdoor enthusiasts, lovers of naturalist collections…
Brand Promise
Through its scientific collections and multidisciplinary experts, the Muséum provides endorsement for products and services developed within its fields of expertise.
Objective of the Licensed Merchandise and Co-Branding Program
The purpose of the licensing program of the "Muséum national d'Histoire naturelle" brand is to develop products and services that contribute to respecting biodiversity, transmitting knowledge, and supporting the research and environmental preservation activities carried out by the Muséum.

Through this licensing program, Arboresens seeks to bring together the know-how of French companies with the Muséum’s scientific and technical expertise, in order to validate — and, where appropriate, co-develop — a range of products that embody the institution’s values.
The Muséum national d’Histoire naturelle in Figures
400
years of existence
106
Collections comprising 68 million specimens-
1000
Scientists and researchers
3
Millions of visitors
each year
Brand Graphic Universe
Brand guidelines created by Arboresens, inspired by the plant theme of the "Jardin des Plantes de Paris".
Examples of content designed from the Muséum’s archives:
Project Examples
Projects carried out by Arboresens for the Muséum national d'Histoire naturelle:
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Crédits photos et illustrations: © Muséum national d'Histoire naturelle - Tous droits réservés