Arboresens - Brand Muséum national d'Histoire naturelle

Positioning

A label of excellence that passes on the Natural Sciences from generation to generation, through wonder and the sharing of knowledge.

Target Audiences

The program is aimed both at visitors to the Muséum’s sites and at a broad audience across the national territory: families, eco-conscious individuals, outdoor enthusiasts, lovers of naturalist collections…

Brand Promise

Through its scientific collections and multidisciplinary experts, the Muséum provides endorsement for products and services developed within its fields of expertise.

Objective of the Licensed Merchandise and Co-Branding Program

The purpose of the licensing program of the "Muséum national d'Histoire naturelle" brand is to develop products and services that contribute to respecting biodiversity, transmitting knowledge, and supporting the research and environmental preservation activities carried out by the Muséum.

Through this licensing program, Arboresens seeks to bring together the know-how of French companies with the Muséum’s scientific and technical expertise, in order to validate — and, where appropriate, co-develop — a range of products that embody the institution’s values.