Presentation of the CANNES and LA CROISETTE brands managed by Arboresens
Rights holder: City of Cannes
Positioning
Cannes, the most famous French city in the world after Paris, inspires talents from all over the globe and showcases a unique French and Riviera art de vivre.
Its brand holds a premium positioning, carried by values of creativity, glamour, and prestige.
Target Audiences
With its international renown, the Cannes brand addresses lovers of the French Riviera around the world as well as enthusiasts of artistic creation.
Brand Promise
To offer Cannes’ aspirational universe to creative talents worldwide through a selective, qualitative, and contemporary approach.
The brand carries legitimacy in strong thematic areas such as cinema, fashion, beauty, sports, and gastronomy.
Objective of the Licensing and Co-branding Program
The Cannes brand seeks to partner with brands connected to the destination (shared history, boutique on La Croisette or in Cannes, participation in the city’s major events) and embodying creativity through the talents that surround them (in-house artistic direction or artist ambassadors).
Program partners enjoy international reach and share a common universe with Cannes: the arts, cinema, elegant sports, refined gastronomy, and the Riviera spirit.
Worldwide recognition
An iconic French Riviera destination
A place that inspires creators
A prestigious brand universe
Become a partner or licensee of the Cannes brand?
Crédits photos : © Palais des Festivals de Cannes - Hervé FABRE - Tous droits réservés